Mercura (YC W25)

Construction distributors waste 5+ hours per week manually parsing specification PDFs to match products. With 60% AI accuracy, the platform needed to build user confidence while handling frequent prediction failures.

Who are the users?

• Distributors: Need multi-brand flexibility and speed for contractor requests

• Manufacturers: Require brand control when working with multiple distributors

What flows did we focus on?

1. Core Matching Interface: Redesigned primary workflow for PDF spec processing

2. Analytics Dashboard: Three-pillar approach (Distributor Knowledge, Customer Insights, Sales Productivity)

3. Project Duplication System: Auto-apply previous work for identical construction projects

4. Supplier Flow: Streamlined quote request process

What has been the impact?

1. Extended key customer contract through requested feature delivery

2. Expanded to 50% manufacturer users (beyond initial distributor focus)

3. 10-15% quote-to-order conversion rate optimization

Website

We also worked on a new website for Mercura AI that showcased all the new features in its full glory.

Up Next

We are actively iterating on the product based on user feedback and customer requirements.